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Rolling Stone meets the founders of E11EVEN, to talk about the tenth anniversary of the Miami ultraclub and where the now globally-recognized brand is heading next.
ONTHS BEFORE SHABOOZEY had a number one song on the charts, he was having the time of his life at E11EVEN.
On a recent June evening — nay, early morning — the rapper and singer made his way into the famed Miami hotspot to celebrate his breakout single, and the popular “ultraclub’s” milestone tenth anniversary. As the DJ played “A Bar Song (Tipsy)” over the club’s speakers, the rapper was living it up at his private booth, showering neighboring tables and partygoers with wads of cash, while taking shots of Jack Daniel’s with the crowd (to make sure both Shaboozey and E11EVEN have a history with the whiskey brand). He eventually took the mic to perform a remix of the song, pulling fans onto the stage to sing along with him. The clock was about to strike 4 a.m., but for the hundreds of guests who packed E11EVEN that night, the party was just beginning.
Ten years into their storied run, E11EVEN continues to be one of the biggest clubs in the world, drawing the likes of everyone from Leonardo DiCaprio and Kendall Jenner, to UFC stars and the hometown Florida Panthers, who celebrated their recent Stanley Cup win at the venue. To hear the owners tell it though, the story of how E11EVEN came to be, begins with a whimper, and not a bang.
On an un-extraordinary February in 2014, a couple hundred guests from Miami’s social scene filed into a newly-constructed club that sat on the site of what was once a seedy dive bar and gentleman’s club called Gold Rush. The building had been vacant since 2012 and like so many abandoned properties in the city’s downtown westside, people in Magic City were skeptical that there was any magic left to mine from the space.
But still, curiosity got the best of them. And so, on opening night of E11EVEN, a crowd of local press, socialites and entertainers filed into the previously undesirable space to see what all the buzz ws about. “We had everyone from VIPs to everyday club goers to locals,” operating partner Gino LoPinto tells Rolling Stone. “But it wasn’t that aha moment that you would think of at a grand opening, with a line around the building and some big performer. Everyone was skeptical of the space,” he says. “Still, we could feel that something special was going to happen here.”
It’s been ten years since E11EVEN opened in Miami, heralding not only a new venue for the city, but a new era of nightlife for locals and visitors alike, offering an unrivaled mix of music, dance and visual performances. A self-described “ultraclub,” a typical night at E11EVEN now features everything from live DJs and musicians, to aerialists, acrobats, contortionists, light shows and yes, exotic dancers too. Sister restaurant, Giselle, opened on the rooftop in 2023, offering guests a one-stop-shop for dining and entertainment.
E11EVEN reflects the diversity of Miami too, having booked Latin and reggaeton artists like Dandy Yankee, Nicky Jam and Ozuna long before they were on the mainstream radar, while giving local DJs a literal platform on the club’s massive stage.
Even their merchandise is clicking, with E11EVEN logo baseball caps bringing in a reported seven figures a year, per the venue. E11EVEN vodka, meantime, is the fastest-growing vodka in Florida, available at everywhere from restaurants to fine hotels. They’ve even partnered with home accessories brand Hotel Collection for a line of candles and room sprays (and yes, they’re selling out too). And they’ve sold out twin 65-story high-rise towers downtown dubbed the “E11EVEN Residences.”
For founder Dennis DeGori, who made his name as a Las Vegas club owner in the Nineties and early aughts, the concept for E11EVEN was simple: “I thought, this would be a fun place if you could incorporate theater and cabaret into the nightclub experience,” he says, “because nobody was really doing that.”
And then there was the other inspiration for E11EVEN: “I built it with the vision of Yankee Stadium,” DeGori says, smiling, “because I went there as a very young man, and coming out of the corridor and seeing the field open up, is one of my favorite memories.”
Today, the entrance to E11EVEN is reminiscent of walking out from the locker room and into the iconic ballpark, with bright lights illuminating a circular stage rather than a baseball diamond, and a stadium-worthy jumbotron flickering high above the frenzied crowd. It may be in Miami rather than the Bronx, but there’s a championship atmosphere every night. As DeGori puts it: “It’s probably the best vision I have ever had in my life.”
Rolling Stone caught up with LoPinto, DeGori and operating partner Daniel Solomon to talk about the early days of E11EVEN, how the ultraclub has evolved, and what’s next for the now globally-recognized brand.
I want to start from the very beginning. South Beach has always been a popular nightlife destination, but downtown Miami wasn’t always the most desirable location right?
DeGrosi: Downtown Miami was un-gentrified to say the least. And this original building was an old, decrepit, and horribly cold space.
Solomon: It was a three-walled venue with a little bit of random clutter and debris in the middle of it and on a street full of hundreds of homeless people in a very rundown neighborhood with graffiti and trash all over the place. And I was like, “There’s just no way we’re going to have a successful venue; I just don’t see it.” But Gino and Dennis called me and they kind of gave me an ultimatum: this is your chance to join us and you’ll regret it if you don’t do it.
And?
Solomon: I have no regrets.
E11EVEN is known as an “ultraclub” rather than a nightclub. Explain the concept for me.
DeGrosi: I think nightclubs were getting a little bit tired. I think cabarets were getting tired. I think theater is always spectacular. So just in my mind, I wanted to create something different, and something which incorporated all the different concepts, and put it all together.
Solomon: You know, we’re not just a cabaret, we’re not just a nightclub, we’re not just an after hours, we’re not just a show club, and we’re not just a party restaurant; we’re a true hybrid of all those categories. And really creating this hybrid concept is where we coined the phrase “Ultraclub,” for really creating an amazing gel of what entertainment can be on a different level. We have so many friends and guests and clients that come into the club and they’ve also used the phrase, “adult Disneyland.” It’s amazing to hear that.
What was the draw for you Gino, to move to Miami after having established yourself as a nightlife mogul in Las Vegas?
LoPinto: I went through a lot of turmoil with the financial distraught of ’09, 2010 — I lost a lot. So I was in kind of like the perfect time in life to where I was really starting over, but still wanting to be in nightlife and the hospitality industry. But I had nothing major going on at the time in Vegas. I mean, I always landed on my feet there, so I was director of operations with Larry Flynt’s Hustler Club. And Dennis was coming in a lot. I told my wife, “I think Dennis is going to offer me something.” I thought he was buying a club across town. But he said, “Take a trip to Miami with me.” He showed me the plot of land, showed me the blueprints, the concept and said, “I’m offering you a partnership with me on this. And we’re going to do major things. And this is going to lead to other things. Let’s create something special together.”
Daniel, you were also a Vegas transplant.
Yeah, I came from Vegas, where I was operating Tao Group properties for almost 10 years. And Dennis approached me around May of 2013. He was like, “I want to create the kitchen sink concept of nightlife where it’s everything thrown against the wall, and whatever sticks, sticks.” And I was like, “I will never go to Miami. I’ll never live in Miami. I’ve never even been to Miami.” At the time, I was the general manager of the number one club in the world. So I’m like, “Why would I leave to go to work at this 20,000-square-foot venue in Miami that you’re telling me is not in a great area?” But like with Gino, Dennis was very persistent and helped me to see the vision.
Which takes me back to opening night… What was the vibe like with the crowd that evening?
LoPinto: We had this black box invite party, and those people that showed up got an E11EVEN black card that was titanium, just like an American Express black card, and it was loaded with $11,000 in credit on it. And then we opened at midnight to the public with the 24/7 moniker right off the bat that everyone thought was crazy (the club does not close). No, we did not have that line around the building, but oh my god, the feel of the place. Everybody was smiling, high-fiving, and very receptive.
Solomon: As Gino said, there was definitely the “who’s who” that we wanted in the building, but it wasn’t like the critical mass. And, you know, for that first weekend, it was slow. But as guests continued to come into the venue, things evolved. And it continued to evolve for months and months, years and years, to where it’s become the product that we see today.
Most people would open a club or venue with a big-name DJ or performer, but you didn’t have a splashy entertainer on opening night. Why?
LoPinto: Coming from Vegas, you know, these DJs at the time were getting a quarter million dollars. And there wasn’t really a table or bottle sale club that was not based around talent. And I think that still rings true today. You don’t get big table sales unless you have big talent. And part of Dennis’ vision was, “You know, can we create that without relying on talent?” We did not really book our huge initial talent until our first New Year’s party, when we had Usher. That was 11 months after opening.
What is something else you tried to do differently that maybe didn’t work as well?
LoPinto: When we opened, we thought for sure that we would turn this space into a monster dance floor, and it sucked the energy out of the room. Literally, as that stage went down, it looked like a bunch of ants crawling to the wall.
DeGori: We were like, “Okay, put the stage down at 12 o’clock or one o’clock or two o’clock and let’s make this a party and get people to dance.” That’s the one thing we did try. We put it back up in 15 minutes. We knew that was a mistake.
That’s interesting because I noticed there really isn’t much of an official “stage” in the club.
DeGori: That’s intentional. Gino loves to tell this story.
So Drake kind of created that center stage for a musical performance, which we actually tripped out on. We were there that night and the 360 [stage] was something we had never really experienced. You know, there is no backstage — the crowd is the backstage, everybody’s backstage, it’s intimate. You’re right there and he’s high-fiving everyone in the front. And Drake went on to perform eight more times after that over the years. And I think maybe the last time he performed, he bragged about it. He pointed over to our table and said, “I created the center stage. I was the first one to perform here. I broke those boundaries.”
Everyone from Drake to Travis Scott to Cardi B have since graced the E11EVEN stage. What are some of your most memorable celebrity moments?
LoPinto: Leo DiCaprio just walking through and dropping his baseball hat down low. He doesn’t really roll with bodyguards, and he had like one guy. And he had his hat way down like this (*pulls hand over face). He’s sitting there and some people are doing a double take, but not really understanding that Leo DiCaprio is right in front of them.
Solomon: Mine would be Doja Cat, who had just dropped this new album and we kind of discussed the idea of doing a show with her. Traditionally for us, we do a 20-minute minimum and she had maybe two or three radio hits back then, but she literally plays the entire album from start to finish. She did this amazing, hour-long performance and sang every one of her songs. She was big in the social world but it was really the first time I would say that a lot of people were introduced to Doja Cat on a big level.
LoPinto: Post Malone was also one of my favorite nights. We said, “We can’t do a regular presentation with Post.” So Danny put together like, I think it was 11 cases of Bud Light, cut the top off, and put sparklers in it. And we brought a parade of Bud Light out with him. Post ended up ordering $50,000 in singles and had the time of his life.
Who is someone that has yet to come by that you would really like to bring by?
DeGori: That’s easy, Eminem.
Solomon: And I think really the next big category that we will probably go after is trying for Morgan Wallen or Chris Stapleton, doing sort of the country thing.
You now have E11EVEN Vodka and E11EVEN Hotel and Residences and even E11EVEN Crypto. Where do you see the brand going next?
DeGori: The brand’s really translating and resonating with different markets. I think because the club isn’t locked down in one vertical, we have the potential to do festivals; I think we have the potential to do beach clubs around the world; and I definitely think we have the potential to get into casino gaming. So the sky’s the limit of what we can do next.
LoPinto: You know, I wake up and still pinch myself every day and just appreciate the grind that we’ve done. And it never is lost on me that I appreciate the journey even more than the success. The times we’ve had together at the Starbucks on Lincoln Road till five in the morning, talking about the 14-hour day we just had on the construction site — those things are never lost on me. In fact, I’d say that the grind and the hustle is sometimes what I enjoy the most. It never stops.
History will be made on Tuesday,November 12, 2024, as E11EVEN Miami, the city's iconic ultraclub, transforms into a world-class boxing venue for the first-ever live WBC-sanctioned Championship fight inside a nightclub.
The night’s main event will be the WBC International Bantamweight Championship match featuring 2x Olympic Gold Medalist and Unified Bantamweight Champion Guillermo “The Jackal” Rigondeaux as he faces off against a soon-to-be-announced fighter. The stakes are high as these world-class athletes battle for glory in this epic title clash.
Also headlining the event is the WBC Commemorative Magic City Fight Night Belt showdown between 8x Bare Knuckle World Champion (BKFC) Luis “Baboon” Palomino, who will make his boxing debut, against Puerto Rican-American professional boxer Gabriel Rosado, a former WBA Continental Champion and the WBO International Super Middleweight Champion who also starred in the first Creed movie.
Celebrating 11 Electrifying Years of E11EVEN's Billion-Dollar Legacy
In downtown Miami, E11EVEN Miami isn’t just a nightclub—it’s a phenomenon. As America’s only 24/7 ultraclub, it has evolved from an award-winning nightlife destination into a billion-dollar ecosystem redefining entertainment, hospitality, and real estate. E11EVEN’s 11th anniversary milestone will be officially celebrated on February 4, with a 5-day extravaganza taking place from January 29 to February 2, showcasing over a decade of groundbreaking innovation and trendsetting events.
Since its debut in 2014, E11EVEN Miami has become synonymous with larger-than-life events and cultural significance. Even before its grand opening, it made waves as the casting call location for Entourage in 2014 just before opening. Over the years, its reputation as a hotspot for celebrity appearances and iconic performances has only grown.
Milestones like the Florida Panthers’ Stanley Cup celebration in 2024 and F1 Miami champions racing to the club after their victories showcase its allure across industries. Landmark events such as Doja Cat’s Planet Her album release and Nelly and Ashanti’s reunion performance during its 10th anniversary highlight E11EVEN’s ability to mix nostalgia with cutting-edge entertainment.
E11EVEN isn’t just a place; it’s a way of life—one that has expanded into global recognition.
More than just merchandise, the E11EVEN hat has become a symbol of exclusivity and status. Generating over $1 million annually in sales, this accessory has been spotted everywhere from Shaquille O’Neal DJing on NYE to Paris Hilton sporting an LED version. The hat embodies E11EVEN’s ethos: bold, stylish, and unapologetically unique.
Launched in 2020, E11EVEN Vodka encapsulates the “Miami Spirit” with its focus on inclusivity and self-expression. This double-gold award-winning vodka brand has gained a foothold in venues like Carbone, COTE, and THE GRILL while championing causes such as Breast Cancer Awareness and Pride through limited-edition bottles. As one of Florida’s fastest-growing vodkas, its expansion to New York and Montreal solidifies its role in the premium spirits market.
The E11EVEN Hotel & Residences and Residences Beyond redefine luxury living in downtown Miami. These twin 65-story towers, connected by a sky bridge, feature 850 sold-out units with unparalleled amenities like the Chopra Spa, a pool club, and five-star dining experiences. These high-rises reflect E11EVEN’s dedication to blending high-energy entertainment with refined living.
E11EVEN’s accolades speak to its global influence. Named "Best New Nightclub Concept", it consistently ranks among the top 10 nightclubs worldwide and secured the #6 spot on this year’s International Nightlife Association list. It is also the highest-grossing nightclub per square foot globally, boasting the largest social media following of any U.S. nightclub.
Beyond nightlife, E11EVEN’s ventures include:
As E11EVEN Miami prepares to celebrate its 11th anniversary, the club continues to set the standard for entertainment and innovation. Whether you’re dancing under the spotlight of its iconic stage, sipping E11EVEN Vodka, or donning the coveted E11EVEN hat, one thing is certain: this ultraclub doesn’t just turn up the volume—it redefines the experience.
The energy at E11EVEN Miami’s “The Art of Nightlife” event during Miami Art Week hit new heights on Saturday night as Lil Wayne took the stage.
Arriving fashionably late at 3:30 AM, the rapper was met with a roaring crowd of eager fans waiting outside the iconic club on December 7.
Inside, stars including Jamie Foxx and DJ Irie gathered at Lil Wayne’s VIP table. The venue's DJ hyped up the crowd by shouting out Foxx before spinning his hit, “Unpredictable." The celebration went into overdrive when Foxx, champagne bottle in hand, was serenaded by the crowd to “Gold Digger.”
A few feet away, Shedeur Sanders, the rising football star and Heisman contender, was also having a good time. He sported an eye-catching orange Chrome Hearts sweatshirt and the DJ couldn’t help but shout out his signature move, “The Shedeur,” as fans cheered and chanted his name. Sanders even showed off his watch, with the DJ teasing him about the timepiece.
But the guest everyone was buzzing about was Miami HEAT star Jimmy Butler, fresh off a 121-111 win over the Phoenix Suns. The crowd erupted as Butler shared moments with Wayne, both before and after his electrifying performance.
At 4:30 AM, Lil Wayne took the stage, blasting through hits like “Love Me,” “The Motto,” and “I’m Going In,” sending the crowd into a frenzy.
Meanwhile, a source revealed that the club’s signature champagne parades were in full swing. Dom Perignon, Cristal, and Ace of Spades flowed nonstop, with tables competing in an all-out “champagne war” that saw $20,000 to $30,000 worth of bubbly being brought out on trays. At one point, an Ace of Spades parade worth over $20,000 caused jaws to drop as the party raged on.
By the end of the night, E11EVEN had once again proven it was the heart of Miami Art Week’s unforgettable moments, with a guest list that also included the likes of Odell Beckham Jr., Chance the Rapper, Kehlani, Gunna, Janelle Monae, and more.
With world-class performances by DJ PeeWee (Anderson .Paak), 50 Cent, DJ Steve Aoki, and AMÉMÉ, E11EVEN’s Art Week takeover continued to make headlines all week long, capping off with Gordo’s epic closing set on Sunday, December 8th.
Hollywood and the racing community are revving up to once again gear up for Miami Race Week 2025.
Page Six will be on-site at the Miami International Autodrome and nearby hotspots to bring you the inside scoop on all the celeb sightings from race weekend, which is taking place May 2 to 4.
However, if you’re flying down to Florida for the big event or are already in the Sunshine State, here is a full guide to all the best places to eat, play and stay for Miami Race Week — as well as where to catch the big race.
The iconic 24-hour ultraclub, which recently celebrated its 11-year anniversary, is one of Miami’s go-to late-night spots for Miami Race Week. E11EVEN, which Mayor Eric Adams is even pining to bring up to the Big Apple, has a star-studded set of performances planned all race weekend long.
Diplo is set to hit the club’s stage on May 1, followed by early aughts hip-hop superstars Nelly on May 2 and 50 Cent on May 3, along with EDM favorite AfroJack finishing off the performance list on May 4.
On Friday night, Kylie Jenner and Timothée Chalamet were reportedly enjoying a party night at Miami club E11even, a popular celebrity hotspot in the city. A source speaking with Page Six stated that the stars were “having the time of their lives” together on the dance floor.
“It was a full-on dance party with nonstop energy and PDA throughout the night,” said the insider, who explained that security was keeping a tight circle around their table and preventing any photography of the private date. They and their table were drinking “Don Julio 1942 and rounds of E11EVEN Vodka shots.”
The two celebrities “partied well into the morning,” watching Nelly and Ashanti perform at around 4 A.M. The show was a hit with Jenner, Chalamet, and their group of friends, who reportedly all “went wild, belting out lyrics and jumping along to the beat.”
“During Nelly’s ‘Dilemma,’ Jenner and her girlfriends were seen singing along while dancing in front of Chalamet—before Kylie cozied up next to him in their banquette,” the source described. Later, the couple was “making it rain with singles and dancing like no one was watching.”
The source described Jenner as “glowing,” “carefree,” and “all smiles.” Her boyfriend “held court in the back corner of their table, tossing back shots and vibing with the crew.”
The men and women on Observer’s 2023 Dining and Nightlife Power List are believers. They believe in the restorative power of hospitality and the tangible and intangible rewards that come with it. They believe that restaurants and nightclubs make people feel more alive. They are the most important people in the industry, with the greatest influence on the future of hospitality.
Opening a restaurant or a nightclub in 2023 is an act of faith. The hospitality business is facing challenges, including rising costs, staffing issues, unforeseen delays and a world where everything from delivery apps to streaming entertainment make staying home more exciting. Plus, workloads are often high, while margins are often low.
The men and women on Observer’s 2023 Dining and Nightlife Power List are believers. They believe in the restorative power of hospitality and in both the tangible and intangible rewards that come with that. They believe that restaurants and nightclubs can make guests feel more alive. They believe that hospitality can be a platform that leads to multiple venues and multiple revenue streams.
For the people on this list, it’s not enough to have just one restaurant or nightclub. It’s about a financial and cultural impact in multiple neighborhoods or cities (including New York City, the Hamptons, Los Angeles, Las Vegas, Miami, Dallas and Aspen), or it’s about diversifying into products, media, events, technology and other businesses. It’s also about creating an ecosystem that encourages and empowers employees to chase their own hospitality dreams. It’s about the feeling of crushing and drowning every day, about juggling multiple roles and finding ways to thrive or at least survive, so you can do it again the next day and the next and the next.
Dennis DeGori
There’s so much stimuli at this 24-hour Miami nightclub that certain VIP tables are sometimes sold multiple times on big nights, with top spenders happily overwhelmed even if they decide to leave before a headliner enters the DJ booth. After creating E11even, which debuted in 2014, DeGori has gone on to build a multifaceted business with a merchandise arm that sells $1 million in branded caps a year, a vodka line, a record label and other ventures.
This year, DeGori opened glamorous rooftop restaurant Giselle atop E11even, and there’s a forthcoming E11even high-rise hotel/condo development. During this year’s Formula 1 week (when E11even teamed up with Vegas nightclub Zouk on performances from Rick Ross, DJ Snake, Deadmau5, Travis Scott and Tiesto), many guests at prime E11even tables recognized one another because they had all come there directly from Carbone Beach.
One of Miami’s hottest clubs might be coming to NYC — at the request of nightlife-loving Mayor Eric Adams.
During an appearance on Andrew Schulz’s podcast, “Andrew Schulz’s Flagrant with Akaash Singh,” this week, Adams revealed he has been in talks with 24-hour mega club E11even to come to the city.
The spot has been popular with celebs like Leonardo DiCaprio, Kendall Jenner, Kylie Jenner, model sisters Gigi and Bella Hadid and globetrotting DJ Steve Aoki.
“I spoke to some folks, we may be rolling in that,” Adams said on the podcast, adding that the spot known for its non-stop partying could have the same format here. “Twenty-four hours is the key,” said Adams.
Right now in NYC bars must close at 4a.m.
The club’s co-founder, Dennis DeGori, tells Page Six, “As a native New Yorker, I’ve always imagined the Big Apple as the perfect second home. While we have yet to identify the right location and conditions, we appreciate the support and enthusiasm from Mayor Adams and Andrew Schulz. We share their vision of bringing the spirit of E11even Miami to the city that never sleeps.”
Other founders include Michael Simkins and Marc Roberts.
E11even, which offers tables for up to $100,000, has had live shows by the likes of Cardi B, 50 Cent and G-Eazy, plus DJs including Tiësto and Diplo.
The club has also hosted guests including Snoop Dogg, Doja Cat, Dwayne Wade, Derek Jeter, Jessica Alba, Post Malone and Nicki Minaj.
During Art Basel in 2014, Miley Cyrus showed up with then-boyfriend Patrick Schwarzenegger, jumped on stage with a Michael Jackson impersonator and made out with some scantily clad go-go dancers.
