Press | E11EVEN Miami

E11EVEN Miami Redefines Nightlife & Hospitality

Celebrating 11 Electrifying Years of E11EVEN's Billion-Dollar Legacy

In downtown Miami, E11EVEN Miami isn’t just a nightclub—it’s a phenomenon. As America’s only 24/7 ultraclub, it has evolved from an award-winning nightlife destination into a billion-dollar ecosystem redefining entertainment, hospitality, and real estate. E11EVEN’s 11th anniversary milestone will be officially celebrated on February 4, with a 5-day extravaganza taking place from January 29 to February 2, showcasing over a decade of groundbreaking innovation and trendsetting events.

Since its debut in 2014, E11EVEN Miami has become synonymous with larger-than-life events and cultural significance. Even before its grand opening, it made waves as the casting call location for Entourage in 2014 just before opening. Over the years, its reputation as a hotspot for celebrity appearances and iconic performances has only grown.

In the early years of E11EVEN, Drake requested to perform on a stage originally reserved for theatrical performances. This moment transformed the space into the now-iconic center stage, which has since hosted some of the biggest names in music.
Leonardo DiCaprio’s legendary Art Basel escapade, partying past sunrise, remains a standout moment in nightlife lore.
Kanye West’s surprise performance, also during Art Basel, further cemented its place as the go-to venue for the unexpected.

Milestones like the Florida Panthers’ Stanley Cup celebration in 2024 and F1 Miami champions racing to the club after their victories showcase its allure across industries. Landmark events such as Doja Cat’s Planet Her album release and Nelly and Ashanti’s reunion performance during its 10th anniversary highlight E11EVEN’s ability to mix nostalgia with cutting-edge entertainment.

E11EVEN isn’t just a place; it’s a way of life—one that has expanded into global recognition.

The E11EVEN Hat

More than just merchandise, the E11EVEN hat has become a symbol of exclusivity and status. Generating over $1 million annually in sales, this accessory has been spotted everywhere from Shaquille O’Neal DJing on NYE to Paris Hilton sporting an LED version. The hat embodies E11EVEN’s ethos: bold, stylish, and unapologetically unique.

E11EVEN Vodka

Launched in 2020, E11EVEN Vodka encapsulates the “Miami Spirit” with its focus on inclusivity and self-expression. This double-gold award-winning vodka brand has gained a foothold in venues like Carbone, COTE, and THE GRILL while championing causes such as Breast Cancer Awareness and Pride through limited-edition bottles. As one of Florida’s fastest-growing vodkas, its expansion to New York and Montreal solidifies its role in the premium spirits market.

Residences and Hospitality

The E11EVEN Hotel & Residences and Residences Beyond redefine luxury living in downtown Miami. These twin 65-story towers, connected by a sky bridge, feature 850 sold-out units with unparalleled amenities like the Chopra Spa, a pool club, and five-star dining experiences. These high-rises reflect E11EVEN’s dedication to blending high-energy entertainment with refined living.

E11EVEN’s accolades speak to its global influence. Named "Best New Nightclub Concept", it consistently ranks among the top 10 nightclubs worldwide and secured the #6 spot on this year’s International Nightlife Association list. It is also the highest-grossing nightclub per square foot globally, boasting the largest social media following of any U.S. nightclub.

Beyond nightlife, E11EVEN’s ventures include:

E11EVEN Crypto: Known for creating NFT collections, including the sold-out 11 Captain’s Club on the Ethereum blockchain.
E11EVEN Music: A record label and artist management company whose first artist, 11APE, originated from the Bored Ape Yacht Club NFT collection.

As E11EVEN Miami prepares to celebrate its 11th anniversary, the club continues to set the standard for entertainment and innovation. Whether you’re dancing under the spotlight of its iconic stage, sipping E11EVEN Vodka, or donning the coveted E11EVEN hat, one thing is certain: this ultraclub doesn’t just turn up the volume—it redefines the experience.

What distinguishes E11EVEN in Miami's saturated club scene is its 24-hour operational schedule, allowing clubbers to transition seamlessly between daytime pool parties and nighttime events without ever experiencing that dreaded "closing time" announcement. The award-winning venue has positioned itself as the literal and figurative center that never sleeps during the electronic music industry's annual pilgrimage to South Florida.

For those requiring sustenance—or perhaps a moment to contemplate their life choices after 12 straight hours of dancing—E11EVEN's rooftop restaurant Giselle offers a respite with its retractable roof and fusion cuisine blending Asian, Mediterranean and French influences. The establishment, revered as one Miami's best rooftop restaurants, will feature a slate of special music performances throughout the week.

For the people on this list, it’s not enough to have just one restaurant or nightclub. It’s about a financial and cultural impact in multiple neighborhoods or cities (including New York City, the Hamptons, Los Angeles, Las Vegas, Miami, Dallas and Aspen), or it’s about diversifying into products, media, events, technology and other businesses. It’s also about creating an ecosystem that encourages and empowers employees to chase their own hospitality dreams. It’s about the feeling of crushing and drowning every day, about juggling multiple roles and finding ways to thrive or at least survive, so you can do it again the next day and the next and the next.

There’s so much stimuli at this 24-hour Miami nightclub that certain VIP tables are sometimes sold multiple times on big nights, with top spenders happily overwhelmed even if they decide to leave before a headliner enters the DJ booth. After creating E11even, which debuted in 2014, DeGori has gone on to build a multifaceted business with a merchandise arm that sells $1 million in branded caps a year, a vodka line, a record label and other ventures.

This year, DeGori opened glamorous rooftop restaurant Giselle atop E11even, and there’s a forthcoming E11even high-rise hotel/condo development. During this year’s Formula 1 week (when E11even teamed up with Vegas nightclub Zouk on performances from Rick Ross, DJ Snake, Deadmau5, Travis Scott and Tiesto), many guests at prime E11even tables recognized one another because they had all come there directly from Carbone Beach.

On a recent June evening — nay, — the rapper and singer made his way into the famed hotspot to celebrate his breakout single, and the popular “ultraclub’s” milestone tenth anniversary. As the DJ played “A Bar Song (Tipsy)” over the club’s speakers, the rapper was living it up at his private booth, showering neighboring tables and partygoers with wads of cash, while taking shots of Jack Daniel’s with the crowd (to make sure both Shaboozey and E11EVEN with the whiskey brand). He eventually took the mic to perform a remix of the song, pulling fans onto the stage to sing along with him. The clock was about to strike 4 a.m., but for the hundreds of guests who packed E11EVEN that night, the party was just beginning.

On an un-extraordinary February in 2014, a couple hundred guests from Miami’s social scene filed into a newly-constructed club that sat on the site of what was once a seedy dive bar and gentleman’s club called Gold Rush. The building had been vacant since 2012 and like so many abandoned properties in the city’s downtown westside, people in Magic City were skeptical that there was any magic left to mine from the space.

But still, curiosity got the best of them. And so, on opening night of E11EVEN, a crowd of local press, socialites and entertainers filed into the previously undesirable space to see what all the buzz ws about. “We had everyone from VIPs to everyday club goers to locals,” operating partner Gino LoPinto tells . “But it wasn’t that moment that you would think of at a grand opening, with a line around the building and some big performer. Everyone was skeptical of the space,” he says. “Still, we could feel that something special was going to happen here.”

It’s been ten years since E11EVEN opened in Miami, heralding not only a new venue for the city, but a new era of for locals and visitors alike, offering an unrivaled mix of music, dance and visual performances. A self-described “ultraclub,” a typical night at E11EVEN now features everything from live DJs and musicians, to aerialists, acrobats, contortionists, light shows and yes, exotic dancers too. Sister restaurant, Giselle, opened on the rooftop in 2023, offering guests a one-stop-shop for dining and entertainment.

Even their merchandise is clicking, with E11EVEN logo baseball caps bringing in a reported seven figures a year, per the venue. , meantime, is the fastest-growing vodka in Florida, available at everywhere from restaurants to fine hotels. They’ve even partnered with home accessories brand Hotel Collection for a (and yes, they’re selling out too). And they’ve sold out twin 65-story high-rise towers downtown dubbed the “E11EVEN Residences.”

Today, the entrance to E11EVEN is reminiscent of walking out from the locker room and into the iconic ballpark, with bright lights illuminating a circular stage rather than a baseball diamond, and a stadium-worthy jumbotron flickering high above the frenzied crowd. It may be in Miami rather than the Bronx, but there’s a championship atmosphere every night. As DeGori puts it: “It’s probably the best vision I have ever had in my life.”

Solomon: It was a three-walled venue with a little bit of random clutter and debris in the middle of it and on a street full of hundreds of homeless people in a very rundown neighborhood with graffiti and trash all over the place. And I was like, “There’s just no way we’re going to have a successful venue; I just don’t see it.” But Gino and Dennis called me and they kind of gave me an ultimatum: this is your chance to join us and you’ll regret it if you don’t do it.

Solomon: You know, we’re not just a cabaret, we’re not just a nightclub, we’re not just an after hours, we’re not just a show club, and we’re not just a party restaurant; we’re a true hybrid of all those categories. And really creating this hybrid concept is where we coined the phrase “Ultraclub,” for really creating an amazing gel of what entertainment can be on a different level. We have so many friends and guests and clients that come into the club and they’ve also used the phrase, “adult Disneyland.” It’s amazing to hear that.

LoPinto: I went through a lot of turmoil with the financial distraught of ’09, 2010 — I lost a lot. So I was in kind of like the perfect time in life to where I was really starting over, but still wanting to be in nightlife and the hospitality industry. But I had nothing major going on at the time in Vegas. I mean, I always landed on my feet there, so I was director of operations with Larry Flynt’s Hustler Club. And Dennis was coming in a lot. I told my wife, “I think Dennis is going to offer me something.” I thought he was buying a club across town. But he said, “Take a trip to Miami with me.” He showed me the plot of land, showed me the blueprints, the concept and said, “I’m offering you a partnership with me on this. And we’re going to do major things. And this is going to lead to other things. Let’s create something special together.”

Yeah, I came from Vegas, where I was operating Tao Group properties for almost 10 years. And Dennis approached me around May of 2013. He was like, “I want to create the kitchen sink concept of nightlife where it’s everything thrown against the wall, and whatever sticks, sticks.” And I was like, “I will never go to Miami. I’ll never live in Miami. I’ve never even been to Miami.” At the time, I was the general manager of the number one club in the world. So I’m like, “Why would I leave to go to work at this 20,000-square-foot venue in Miami that you’re telling me is not in a great area?” But like with Gino, Dennis was very persistent and helped me to see the vision.

LoPinto: We had this black box invite party, and those people that showed up got an E11EVEN black card that was titanium, just like an American Express black card, and it was loaded with $11,000 in credit on it. And then we opened at midnight to the public with the 24/7 moniker right off the bat that everyone thought was crazy (the club does not close). No, we did not have that line around the building, but, the feel of the place. Everybody was smiling, high-fiving, and very receptive.

LoPinto: Coming from Vegas, you know, these DJs at the time were getting a quarter million dollars. And there wasn’t really a table or bottle sale club that was not based around talent. And I think that still rings true today. You don’t get big table sales unless you have big talent. And part of Dennis’ vision was, “You know, can we create that without relying on talent?” We did not really book our huge initial talent until our first New Year’s party, when we had Usher. That was 11 months after opening.

So Drake kind of created that center stage for a musical performance, which we actually tripped out on. We were there that night and the 360 [stage] was something we had never really experienced. You know, there is no backstage — the crowd is the backstage, everybody’s backstage, it’s intimate. You’re right there and he’s high-fiving everyone in the front. And Drake went on to perform eight more times after that over the years. And I think maybe the last time he performed, he bragged about it. He pointed over to our table and said, “I created the center stage. I was the first one to perform here. I broke those boundaries.”

Solomon: Mine would be Doja Cat, who had just dropped this new album and we kind of discussed the idea of doing a show with her. Traditionally for us, we do a 20-minute minimum and she had maybe two or three radio hits back then, but she literally plays the entire album from start to finish. She did this amazing, hour-long performance and sang every one of her songs. She was big in the social world but it was really the first time I would say that a lot of people were introduced to Doja Cat on a big level.

LoPinto: You know, I wake up and still pinch myself every day and just appreciate the grind that we’ve done. And it never is lost on me that I appreciate the journey even more than the success. The times we’ve had together at the Starbucks on Lincoln Road till five in the morning, talking about the 14-hour day we just had on the construction site — those things are never lost on me. In fact, I’d say that the grind and the hustle is sometimes what I enjoy the most. It never stops.

The E11EVEN Hat

E11EVEN Vodka

Residences and Hospitality

Wednesday, March 26: AMÉMÉ

Thursday, March 27: Gordo

Thursday, March 27: Roger Sanchez

Friday, March 28: Marshmello

Friday, March 28: Nulu Movement

Saturday, March 29: Diplo

Saturday, March 29: DJ Ravidrums

Sunday, March 30: Dim Mak Miami

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